We're better, connected
On 7th April 2008, O2 annonced a new brand refresh strategy which will enhance the company’s iconic brand and advertising and will include a change to the “Its your O2 See what you can do” strapline introduced in May 2006.
The new strategy is based around the insight that in today’s changing and increasingly fragmented society, the need to feel part of a community, is more important than ever. Today, people want to feel better connected to the people that matter to them, and O2, with its mobile and Broadband services and unique sponsorship partnerships is well positioned to enable those connections. O2’s new brand brief that “a more connected world is a better world” - indeed that ultimately everything starts with a connection - will be reflected in a new strap line delivered by Sean Bean of ‘We’re better, connected’.
The creative for the new brand campaign launched on 10 April 2008.
