Landscape and biodiversity
Reducing the visual impact of our networks
We try to make sure our network masts do not blight the landscape. We consult local communities on our mast-siting plans.
Third parties audit our compliance with voluntary best-practice guidelines on responsible mast siting, as drawn up by the Mobile Operators’ Association in the UK and the Deutsches Institut fuer Urbanistik in Germany. Both reports are published annually and are available to the public.
Our approach is to find alternative sites or to mitigate the effects on biodiversity or visual impact where necessary.
Where appropriate, we try to blend our sites into the environment through sensitive siting, innovative design, and a range of masking materials. As a result some of O2’s sites resemble trees, telegraph poles, flagpoles, chimneys or other architectural features. We will also consider what natural screening is available.
This is especially relevant in sensitive areas such as National Parks, Conservation Areas and Areas of Outstanding Natural Beauty.
To reduce our effects, we have a policy of sharing masts with other operators where feasible. However, we are aware that where we do share masts, they will often have to be taller and will emit more radio frequency (RF) emissions.
Across O2 we work in partnership with several organisations to preserve and create bio-diverse habitats, such as the British Trust for Conservation Volunteers (BTCV), the National Tree Council of Ireland and the WWF.
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