Strategy

Our primary goal is to create value for our parent company Telefónica S.A by becoming the fastest growing, European integrated communications provider, in terms of revenue and profitability.  This is achieved by a continuous drive on delivering and exceeding, on our customer promises.

We have a number of specific growth opportunities including further investment in our networks in Germany, improving the customer experience in the UK and Ireland, and maximising the potential of key partnerships such as Tesco Mobile and Tchibo Mobilfunk.

Being part of Telefónica S.A - a large, dynamic, ambitious organisation - allows us to build further on the tremendous success achieved by O2 to date.

Customers continue to see improvements from our being part of a wider, global company. These include cheaper handsets as we buy collectively, as well as, reduced roaming rates. The enlarged group also helps O2 towards its push in moving beyond mobile into fixed broadband and converged services.

We are already seeing evidence of this such as the launch and success of DSL in Germany.  Here, O2 is the only provider of integrated communication services in Germany - offering mobile, fixed voice and fixed internet services. O2 DSL customers get one monthly bill, backed by a single customer service number and competitive monthly charges. Customers can choose from three different DSL packages and will receive a discount if they are also a mobile contract customer of O2.

O2 is also providing a number of converged fixed / mobile offers in the Czech Republic and, O2's recent launch of broadband in the UK and Ireland, coupled with our partnership with Telefónica, will help speed up this shift and enable us to draw on their considerable strengths whilst maintaining in-country market needs and dynamics.

Above all, we continue to build on the momentum created by our successful brand, ensuring that, whenever customers come into contact with us, the expectations created by the brand are met. In this way, we aim to become an integral part of customers' lives and improve our ability to attract and retain higher-value customers.